Case Study of Innout Burger Essay - 1692 Words

Case #18 In N Out Burger: Building a Better Burger March 18, 2013 Amy Staudinger Management Principles and Practices Professor Restad Entrepreneurs are the heart and soul of the American economy and are responsible for the creation of many of our Country’s jobs. 99% of all U.S. businesses meet the definition of small business; â€Å"a business that is independently owned and operated, does not dominate in its industry and employs fewer than 500 employees† (pg 433). Without individuals that are willing to take risks and who are driven to succeed under their own power, we would not have companies like In N Out Burger. The Snyder family founded In N Out Burger in the pursuit of the â€Å"American Dream†; work hard and prosperity will†¦show more content†¦McDonald’s will stay a giant because of price, recognition, and convenience but I have never heard anyone say they want to go there because the burgers are so fabulous tasting. On the other hand, the only thing I have ever heard about In N Out is what awesome burgers they have. Quality is something In N Out has vowed never to compr omise and have implemented unique ways of insuring it isn’t. In order to manage the quality of food being sent to each store, Rich built a commissary where all food was delivered and inspected, then driven out to each store location. This has its down sides, like only being able to supply locations within a day’s drive, but according to Rich that will help maintain quality (Pg. C-37). It guarantees the freshness of the food and ultimately customer satisfaction. In N Out has achieved success by maintaining a simple motto, â€Å"Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment† (Pg. C-36). Even after growing to over 250 locations, In N Out has not compromised quality. In addition to providing high quality food, In N Out believes in taking care of its employees by training and paying them well. â€Å"Store managers at In-N-Out make at least $100,000 a year and are eligible for mo nthly bonuses tied to store sales† (Business Week). Rich Snyder believed in the inverted management triangle that is more representative of the Japanese business culture than our own