Customer Relationship Management in IBM Essay Example | Topics and Well Written Essays - 1250 words

Customer Relationship Management in IBM - Essay Example The paper tells that â€Å"premier relationship companies† are those organizations that successfully develop good relationships with the customers by creating an appropriate cost structure and business arrangement. An organization which can successfully attain new customers and make them loyal can be termed as a premier relationship company. It generates good value for the company in the market. The relationship between an organization and its customers provides a framework for developing a â€Å"premier relationship company† which is mutually beneficial for customers as well as for the business. Developing as a good â€Å"premier relationship company† begins with creating effective association with the customers. In order to enhance the relationship there is need for understanding their requirements and provide personalized products or services accordingly. Conducting dialogue with customers can provide information through exchanging opinions in the form of ment al association. By the use of explicit bargains, organizations can manage all the queries of customers and accordingly collect related information about them so that their requirements are recognized. For any organization to engage explicitly with the customers there must be a mutually beneficial dialogue between them. There are several ways that organizations can communicate with the customers e.g. cooperative communication technologies. The cooperative communication technologies are considered as significant mechanisms for creating explicit bargains. They can interact with customers directly though utilizing separate media. An explicit bargain is a kind of agreement that an organization makes with the customers to save their time, get their attention and receive their feedback. In explicit bargain, dialogue and interaction play vital parts in order to boost the relationships. Explicit bargain techniques are valuable for an organization to recompense the customers in the form of of fering discounts, refunds and better facilities, in return for the involvement in the interchange process. Organizations use websites, e-mails, voice calls and text messaging among others for creating explicit bargains, with the desire for making consumers realize advertising communications and react to the marketing and sales promotion offers (Peppers, D. & Rogers, M., â€Å"Managing Customer Relationships: A Strategic Framework†). Explicit Bargain in IBM The customer relationship management strategies help IBM to enhance the relationship with the customers. In order to make explicit bargain, IBM uses online strategies such as social networking strategies and loyal chat room, and provides the customers the opportunity to give feedbacks and opinions regarding the products and the services. The websites of IBM can respond to the e-mails send by the customers who desire for gaining information. IBM maintains constant dialogue with their customers and constantly examines the com munication with them. It helps to monitor the views of the customers and thereby develop products or modify them according to their

History-Assess the short and long term impact of Iran's 1979 Essay

History-Assess the short and long term impact of Iran's 1979 Revolution - Essay Example The causes of the Iranian Revolution, despite a seeming absence of general crisis so characteristic of previous revolutions of such magnitude1, were manifold. The twentieth century history of Iran was characterized by aggravation of social contradictions. The modernizing policies of the Pahlavi dynasty (1926-1979) were at best inconclusive: the political and civic reforms of the first Shah of the dynasty, Reza Shah Pahlavi, were accompanied by ruthless suppression of both clerical and left-wing oppositional movements2. After his abdication in 1941, the country found itself mired in instability caused by the effect of the WW II and foreign occupation4. After the failure of the attempt of the secular nationalist government of Mohammad Mosaddeq to nationalize oil industry, which led to the coup d’etat against Mosaddeq on August 19, 19534, Mohammad Reza Shah re-assumed the dictatorial powers of his father. At that time, the clerical forces of Iran sided with the Shah, fearing left -wing secularist regime5. The government of Mohammad Reza Shah embarked on the ambitious program of the so-called ‘White Revolution’ in the 1960s, which was to facilitate the development of modern industries in Iran. Despite Mohammad Reza Shah’s populist pretenses, his modernization strategy privileged large, modern enterprises and the oil sector, which served the needs of international market, to the detriment of small businesses traditionally united into the network of bazaar 6. The state developmentalist policies led to the uncontrollable inflation7. The Shah’s land reform actually contributed to the crisis, as the new peasant cultivators were unable to tend the land as efficiently as large-scale farms would, thus leading to massive increases in imports of food stuffs and accordingly in their prices8. The attempts of the Shah’s government to control soaring inflation in the mid-1970s only aggravated the situation9. The revolutionary movement, whi ch sprang from the clashes between the religious students and the Shah’s SAVAK security forces in the late 1977, eventually turned in the country-wide disturbances with the general strike of October 197810. The government of the Pahlavis was swiftly disintegrating, and on January 16, 1979 Mohammad Reza Shah left Iran. From then on, the victory of the Iranian Revolution was guaranteed. The signs of the general crisis in the Iranian economy were much pronounced in the immediate aftermath of the Revolution. As a result of wide-scale strike movement of 1978-1979, the country stood on the brink of economic collapse. As of 1980, the industrial output fell by almost 20%11 in comparison with the 1977 level, while total GNP of Iran in 1981 fell to 81 percent of that in 197712. The Revolution heralded the beginning of spontaneous campaign of occupations and confiscations; the workers’ committees were formed in many sectors, first of all, in oil industry13. Even though the govern ment did not actually contemplate total nationalization of private sector, the complicity of large banking institutions in massive capital flight forced it to bow to the pressures of popular movements and demands of Khomeini-led Revolutionary Council (RC), and in summer 1979 the nationalization of banks, insurance companies and major branches of industries was carried out14. Nevertheless, the PRG policy remained cautious in such important economic spheres as land